Resolve is the New Resiliency

April 21, 2011

By Vince Molinaro, Managing Director, Leadership Solutions & Tammy Heermann, Senior Consultant, Leadership Solutions

Faced with increased competition and an economic downturn, senior leadership at the company tried to ride out the recession by cutting back on advertising and laying off staff. These decisions meant that fewer customers came into The Brick's stores, and those who did had trouble finding a sales associate. Instead of stopping the bleeding, these decisions only expedited the losses.